| ARTICLES | Volume 1, Issue 8, Pages 304-311 (October 2015)

Review Article     MEASURING READERS’ SATISFACTION WITH ONLINE NEWSPAPER CONTENTS: A STUDY OF DAILY TRUST     | Isyaku Hassan | Mohd Nazri Latiff Azmi | and |  Engku Suhaimi Engku Atek  |. American Journal of Innovative Research and Applied Sciences. 2015; 1(8):304-311.     | PDF FULL TEXT |

ABSTRACT    Background: As a result of advances in technology particularly new media via which information can be instantly disseminated, many newspapers are realizing they need to tailor their news-delivering techniques to be quicker and more accessible. There is speculation that the exposure of the contents of online newspapers satisfies readers’ need for information and slows down the drive for the print versions. If this speculation holds true, then the readership of the print versions may be hampered.  Objectives: The objective of this study is to determine readers’ satisfaction with online newspaper contents. Many studies revealed differences in content between print and online newspapers, but there is still a gap on determining the level of readers’ satisfaction with the contents. Methods: The study employed a quantitative approach in which descriptive survey method was used to gather and analyze the data. Structured questionnaire was used to gather data from the readers’ perspective. The questionnaire was administered to a randomly selected sample of 330 newspaper readers. Descriptive statistics was employed to analyze the data gathered. Mean and Standard Deviation were used to determine readers’ satisfaction with online newspaper contents. The Mean and Standard Deviation were calculated using Statistical Package for Social Sciences (SPSS) software. Results: The findings revealed a moderate (Mean=3.36) level of readers’ satisfaction with the contents of online newspapers. A further analysis of the findings revealed that majority (mean=3.45) of the readers agreed that the contents of online newspapers satisfy their need for information. The contents of online newspapers make their reading more (Mean=3.40) interesting. Majority (mean=3.39) of the readers like reading online newspapers more than their print counterparts, while majority (mean=3.33) of the readers feel better informed by reading the online version of newspapers. Conclusions: The study concludes that readers’ are moderately satisfied with online newspaper contents, and they like reading online newspapers more than their print counterpart. Therefore, newspaper publishers should strategize ways to fully embrace their technological fate, enhance quality print run, and improve their online contents. Keywords: Print media, technological advances, internet, new media